Digital Marketing Growth Hacking

2 days

Jardines Learning Academy

Welcome!
Overview

As part of the Jardines Digital, IT & Innovation Academy, this course is a journey with pre work, workshop  and virtual check-in designed to help you learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics.

 

Hyper Island experiential learning workshop helps participants learn transferable skills that can be directly applied to their own workplace and career.  Where appropriate and relevant, we will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social and ethical issues involved.

 

In this Virtual journey you can expect making, playing and reflecting:

  • Our virtual sessions will not require you to participate in a webinar for hours and hours. We will work on different tools together and engage in active discussions.
  • Learning online should be fun and that's what we've done. 
  • Reflection is a key part of a learning cycle, where you will begin to find ways to apply your learnings back at work.

 

Indicative Content

Introduction and check in
Exploring the landscape

What channels do you use or know to reach your customers? Let them explore the landscape!

Different kinds of Marketing

Explore the framework of the different kinds of marketing: OWNED, EARNED, PAID

Making it real

Get to apply some of the tools, kinds of marketing.

Choice Architecture

Getting customers to make choices or decisions is always a challenge. In this session, we will explore techniques which will nudge and guide customers to make choices efficiently and effectively.

Referral Growth

Referral growth is key to the growth hacking framework. Explore how to reach a broader base of customers organically, by utilising influencers and the power of networks.

Growth Hacking Principles

Questions?

Please reach out to: learning@jardines.com

hi_logotype_white-01

Hyper Island designs transformative learning experiences to enable growth for individuals and for businesses. Unlike typical education or service providers, we follow a tried-and-tested methodology and a wide network of real industry experts. Through our global network of schools and business services, we put people at the heart of innovation, leadership and change for success today and tomorrow.